Scale the portfolio. Not the spreadsheets.
Roofing has become a PE magnet — storm restoration, insurance work, and recurring maintenance create predictable revenue at scale. But the technology stack hasn't kept up. AccuLynx, JobNimbus, and Roofr are designed for single-location operators, not 20-brand portfolios. Every acquisition brings its own CRM, its own sales process, and its own way of tracking jobs. Barron & Folly deploys the systems architecture that connects it all — unified reporting, standardized sales processes, and brand infrastructure that scales with every tuck-in.
$65B+
Roofing market size
25+
PE-backed platforms
3x
Win rate variance across brands
$0
Portfolio-wide CRM visibility
The Problem
Every acquisition compounds the operational chaos. Here's what we see across every roofing roll-up.
CRM chaos across acquisitions
Some brands use AccuLynx, others use JobNimbus, others use spreadsheets. There's no single source of truth for pipeline, job status, or customer history.
Insurance and supplement workflows are manual
Every branch handles insurance claims differently. Supplement tracking, photo documentation, and adjuster communication are all manual and inconsistent.
No standardized sales process
Each acquired company sells differently — different pitch decks, different financing options, different follow-up cadences. Win rates vary 3x across the portfolio.
Storm response is reactive, not systematized
When a hailstorm hits, it's scramble mode. No pre-built deployment playbook for canvassing, temporary labor, or rapid market entry.
vs. AccuLynx / JobNimbus
Built for single-location roofers, not PE portfolios. When you acquire company #15 on a different CRM, there's no migration path. B&F builds the unified layer these tools were never designed for.
What We Deploy
We don't sell software licenses. We build the systems architecture, operational tooling, and brand infrastructure that connects your portfolio.
- Unified CRM deployment replacing fragmented tools
- Insurance workflow automation — claims, supplements, documentation
- Standardized sales process and quoting system
- Storm response playbook and rapid deployment system
- Cross-portfolio job costing and margin dashboards
- Multi-brand web presence with storm/location targeting
- Automated review generation and reputation management
- Financing integration and customer portal
Other Industries
Landscaping
PE-backed landscaping platforms are drowning in integration debt. Aspire by ServiceTitan costs a fortune and still can't unify 15 acquisitions. We can.
/02HVAC & Plumbing
PE-backed HVAC and plumbing roll-ups are scaling fast but operating on disconnected systems. ServiceTitan licenses are bleeding your margins. We build the infrastructure that actually integrates.
/04Pest Control
Pest control roll-ups live and die on recurring service agreements. But when every acquisition tracks subscriptions differently, your portfolio's most valuable asset is invisible.
/05Electrical Services
Electrical service roll-ups face unique complexity — licensing, permitting, and safety compliance vary by state. Your ops stack needs to handle regulatory chaos, not just scheduling.
/06Commercial Cleaning
Commercial cleaning roll-ups are margin-tight and labor-intensive. When every acquisition runs its own scheduling, quality tracking, and client communication differently, profitability bleeds out.
Industry Questions
No — but roll-ups are our sweet spot. Any multi-location service business dealing with integration complexity, brand fragmentation, or operational chaos is a fit. That said, PE-backed portfolios see the fastest ROI because we compress integration timelines that directly impact EBITDA multiples.
ServiceTitan, Aspire, FieldRoutes, and similar tools manage individual location workflows — scheduling, dispatch, invoicing. They don't solve the portfolio-level integration problem: unified data across brands, standardized processes, cross-brand visibility, and brand infrastructure. We build the connective tissue these tools were never designed for — often at a fraction of the per-user licensing cost.
Most acquisitions can be onboarded onto your standardized systems within 2-4 weeks using our AI-powered execution model. Traditional consultancies quote 3-6 months for the same work. We compress timelines because AI agents handle the heavy lifting while senior oversight ensures nothing breaks.
That's exactly the problem we solve. We build an integration and data layer that sits above your existing tools — unifying data from ServiceTitan, Housecall Pro, spreadsheets, and everything in between. You don't have to rip and replace on day one. We normalize the chaos first, then standardize over time.
Not necessarily. We can build on top of your existing tools or deploy replacements — it depends on your situation. The goal is unified operations and visibility, not software loyalty. If your current tools work at the location level, we build the portfolio layer above them.
We build dashboards and reporting infrastructure designed for how PE sponsors actually consume data — portfolio-level KPIs, brand-level drill-downs, cohort analysis, board-ready exports, and the metrics that move valuation multiples. Not just operational reports that field managers use.
Ready to unify your roofing portfolio?
Deploy an execution engine that integrates acquisitions in weeks, not quarters. No contracts, cancel anytime.
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