Roll-ups deserve better than Aspire.
The landscaping industry is a $176B market with 30+ PE platforms racing to consolidate. Every acquisition adds another legacy system, another disconnected CRM, another ops team doing things their own way. Aspire by ServiceTitan charges premium rates while your portfolio companies still can't see unified data. Barron & Folly deploys the systems architecture, brand unification, and operational tooling that actually connects the dots — at a fraction of the cost.
$176B
Industry size
30+
PE platforms in market
108
Transactions in 2025
70K+
Aspire users paying premium
The Problem
Every acquisition compounds the operational chaos. Here's what we see across every landscaping roll-up.
15 acquisitions, 15 different systems
Every tuck-in brings its own CRM, scheduling tool, and spreadsheet workflows. Nothing talks to anything. Your PE sponsor wants unified reporting yesterday.
Aspire is expensive and still fragmented
You're paying premium rates for ServiceTitan's Aspire platform, but each branch still runs its own way. The software doesn't solve the systems architecture problem.
Brand chaos across the portfolio
Acquired companies keep their old logos, websites, and customer-facing materials. There's no cohesive brand architecture, and it's hurting your market positioning.
No real-time portfolio visibility
The holding company can't see cross-brand performance, customer lifetime value, or operational metrics without manual spreadsheet consolidation every month.
vs. Aspire by ServiceTitan
35-45% of the LM150 use Aspire — managing $6.4B in revenue across 1,500 locations. They're paying enterprise rates for software that doesn't solve the integration problem. B&F builds the connective tissue Aspire can't.
What We Deploy
We don't sell software licenses. We build the systems architecture, operational tooling, and brand infrastructure that connects your portfolio.
- Unified CRM & workflow architecture across all portfolio brands
- Custom operational dashboards with real-time cross-brand visibility
- Brand consolidation system — scalable identity for acquisitions
- Automated reporting infrastructure for PE sponsor updates
- Integration layer connecting scheduling, billing, and field ops
- Customer portal standardization across all locations
- Multi-site web platform with location-specific landing pages
- Internal knowledge base and SOP automation
Other Industries
HVAC & Plumbing
PE-backed HVAC and plumbing roll-ups are scaling fast but operating on disconnected systems. ServiceTitan licenses are bleeding your margins. We build the infrastructure that actually integrates.
/03Roofing
Roofing roll-ups are one of the fastest-growing PE verticals. But every acquisition adds another layer of operational chaos. AccuLynx and JobNimbus weren't built for multi-brand portfolios.
/04Pest Control
Pest control roll-ups live and die on recurring service agreements. But when every acquisition tracks subscriptions differently, your portfolio's most valuable asset is invisible.
/05Electrical Services
Electrical service roll-ups face unique complexity — licensing, permitting, and safety compliance vary by state. Your ops stack needs to handle regulatory chaos, not just scheduling.
/06Commercial Cleaning
Commercial cleaning roll-ups are margin-tight and labor-intensive. When every acquisition runs its own scheduling, quality tracking, and client communication differently, profitability bleeds out.
Industry Questions
No — but roll-ups are our sweet spot. Any multi-location service business dealing with integration complexity, brand fragmentation, or operational chaos is a fit. That said, PE-backed portfolios see the fastest ROI because we compress integration timelines that directly impact EBITDA multiples.
ServiceTitan, Aspire, FieldRoutes, and similar tools manage individual location workflows — scheduling, dispatch, invoicing. They don't solve the portfolio-level integration problem: unified data across brands, standardized processes, cross-brand visibility, and brand infrastructure. We build the connective tissue these tools were never designed for — often at a fraction of the per-user licensing cost.
Most acquisitions can be onboarded onto your standardized systems within 2-4 weeks using our AI-powered execution model. Traditional consultancies quote 3-6 months for the same work. We compress timelines because AI agents handle the heavy lifting while senior oversight ensures nothing breaks.
That's exactly the problem we solve. We build an integration and data layer that sits above your existing tools — unifying data from ServiceTitan, Housecall Pro, spreadsheets, and everything in between. You don't have to rip and replace on day one. We normalize the chaos first, then standardize over time.
Not necessarily. We can build on top of your existing tools or deploy replacements — it depends on your situation. The goal is unified operations and visibility, not software loyalty. If your current tools work at the location level, we build the portfolio layer above them.
We build dashboards and reporting infrastructure designed for how PE sponsors actually consume data — portfolio-level KPIs, brand-level drill-downs, cohort analysis, board-ready exports, and the metrics that move valuation multiples. Not just operational reports that field managers use.
Ready to unify your landscaping portfolio?
Deploy an execution engine that integrates acquisitions in weeks, not quarters. No contracts, cancel anytime.
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