Barron & Folly
Dispatch IntegrationTechnician OpsService Agreement SystemsFleet VisibilityMargin Optimization

Your portfolio runs on duct tape. We fix that.

HVAC and plumbing roll-ups are the most active PE vertical in home services. But rapid acquisition creates rapid chaos — every company has its own dispatch system, pricing model, and customer database. ServiceTitan dominates the space but charges per-technician rates that crush margins at scale. Barron & Folly deploys unified systems architecture, cross-brand dashboards, and operational tooling that gives your holding company actual visibility and control.

$150B+

HVAC/Plumbing market

50+

PE platforms active

$200+

Per-tech/month for ServiceTitan

78%

Of transactions PE-backed

The Problem

Every acquisition compounds the operational chaos. Here's what we see across every hvac & plumbing roll-up.

Per-technician software costs crushing margins

ServiceTitan charges per tech, per month. At 500+ technicians across your portfolio, you're spending millions on software that still requires manual workarounds.

Dispatch and scheduling chaos across brands

Each acquired company runs its own dispatch system. Techs in the same city for different brands drive past each other's jobs. No route optimization across the portfolio.

Service agreement revenue leaking

Maintenance agreements are the recurring revenue PE loves, but each brand tracks them differently. No unified view of agreement penetration or renewal rates.

No standardized pricing or quoting

Every brand has its own pricing book. The same water heater install costs different amounts depending on which acquisition the customer called.

vs. ServiceTitan

ServiceTitan's per-technician pricing model means costs scale linearly with every acquisition. At 500 techs, you're paying $100K+/month for a tool that still can't give you portfolio-wide visibility. B&F builds the layer above.

What We Deploy

We don't sell software licenses. We build the systems architecture, operational tooling, and brand infrastructure that connects your portfolio.

  • Unified dispatch and scheduling architecture across brands
  • Cross-portfolio performance dashboards for PE sponsors
  • Service agreement tracking and renewal automation
  • Standardized quoting and pricing system deployment
  • Technician onboarding and certification tracking
  • Multi-brand web presence with location-specific SEO
  • Customer communication automation (booking, reminders, reviews)
  • Fleet and inventory visibility across all locations

Industry Questions

No — but roll-ups are our sweet spot. Any multi-location service business dealing with integration complexity, brand fragmentation, or operational chaos is a fit. That said, PE-backed portfolios see the fastest ROI because we compress integration timelines that directly impact EBITDA multiples.

ServiceTitan, Aspire, FieldRoutes, and similar tools manage individual location workflows — scheduling, dispatch, invoicing. They don't solve the portfolio-level integration problem: unified data across brands, standardized processes, cross-brand visibility, and brand infrastructure. We build the connective tissue these tools were never designed for — often at a fraction of the per-user licensing cost.

Most acquisitions can be onboarded onto your standardized systems within 2-4 weeks using our AI-powered execution model. Traditional consultancies quote 3-6 months for the same work. We compress timelines because AI agents handle the heavy lifting while senior oversight ensures nothing breaks.

That's exactly the problem we solve. We build an integration and data layer that sits above your existing tools — unifying data from ServiceTitan, Housecall Pro, spreadsheets, and everything in between. You don't have to rip and replace on day one. We normalize the chaos first, then standardize over time.

Not necessarily. We can build on top of your existing tools or deploy replacements — it depends on your situation. The goal is unified operations and visibility, not software loyalty. If your current tools work at the location level, we build the portfolio layer above them.

We build dashboards and reporting infrastructure designed for how PE sponsors actually consume data — portfolio-level KPIs, brand-level drill-downs, cohort analysis, board-ready exports, and the metrics that move valuation multiples. Not just operational reports that field managers use.

Ready to unify your hvac & plumbing portfolio?

Deploy an execution engine that integrates acquisitions in weeks, not quarters. No contracts, cancel anytime.

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