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Parlay
Client
Parlay
Expertise
Product Design · UX/UI Architecture · AI-Driven Systems
date
March 10, 2025
About project
Parlay is an AI-powered sales coaching platform designed to give reps instant feedback on their pitches while providing leadership with deep performance visibility. Barron & Folly partnered with Parlay to design both sides of the platform: a coaching-first experience for sales reps and a data-rich dashboard for sales leaders. Our work spanned feature strategy, user flow design, scoring logic, and visual systems that translate AI analysis into actionable coaching.
Our Mission
To help Parlay build a high-performance sales coaching tool that’s fast, intuitive, and genuinely helpful—empowering reps to improve one pitch at a time while giving leaders complete oversight without micromanagement.