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DYO
Client
DYO
Expertise
Brand Strategy, Visual Identity, Packaging Design
date
February 1, 2025
About project
DYO is a line of non-alcoholic beverage mixes—think “Party On” for the club crowd and “Chillax” for laid-back vibes—infused with nootropics and adaptogens to keep you buzzed without the booze. Barron & Folly crafted everything from the core brand identity and irreverent voice to on-shelf packaging, packet art, and the full suite of collateral that brings DYO’s offbeat personality to life. (website was not built by us)
Our Mission
To build a bold, unmistakable brand that punches through retail clutter and connects with modern consumers seeking an alcohol alternative. Our mission was to fuse vibrant visuals and cheeky copy with clear, compliant packaging—showcasing DYO’s unique functional benefits while making people actually want to pick it up.