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Crack Spice
Crack Spice is what happens when you toss out the rulebook and build a spice company that’s equal parts flavor and chaos. The brand came to us with a vision: bold, irreverent, and unapologetically loud. We developed the full identity—from logo to spice tin design—complete with drooling cartoon monkeys, neon palettes, and a tone of voice that punches you in the taste buds. We built a full packaging system, Shopify storefront, and ad creative that dares you to look away (you won’t).
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Our goal was to disrupt the dusty spice aisle and help Crack Spice launch a brand that feels as wild as it tastes. Everything we created was designed to be scroll-stopping, mouth-watering, and completely unforgettable. Crack Spice isn’t just a product—it’s a dare. And we made sure every touchpoint looked and sounded like it.