Poppin Berries

Client

Skyler McCallson

Projects

Branding
Brand Identity/Messaging
Packaging
Strategic Offering

Contributers

Brooke A Roney
Tyler Carter
Summary
Skyler McCallson, owner and founder of two successful restaurants, Wok the Line and Under Wraps Izakaya, alongside his co-chef Jacod, has ventured into the fast consumable snacking industry with the creation of Poppin Berries. This snack features freeze-dried blueberries made with simple, clean ingredients. Unlike many other snacks marketed as healthy options, Poppin Berries uniquely targets energetic children who love fun and engaging products.

The brand aims to make a splash on shelves with its vibrant and bold packaging, appealing directly to kids' love for eye-catching designs and their innate desire to engage with products. Each package of Poppin Berries not only offers a delicious snack but also comes with collectible Poppin Pals—animated characters that add a narrative of adventure to each snack time.

Poppin Berries isn’t just another snack; it’s an immersive experience that combines healthy eating with fun and adventure, designed to capture the imaginations of both children and their parents.