In 2018, Ryan and Baylee Relf, along with their partner Mitch Casey, visited my startup incubator, Qube Incubation, with the concept for Dime Beauty Co. Recognizing the potential for a fruitful partnership, we agreed to develop a significant portion of their branding. This initial collaboration focused on enhancing the brand's visual identity, which included the design of their signature packaging featuring sleek flat blacks and elegant fine line gold accents.
As part of our branding efforts, we refined the Dime logo and foundational brand elements, aligning them with the company's core values. This process involved a deep dive into Dime's ethos of 'clean cosmetics,' which became a central theme in our branding strategy. By integrating these values into the visual and narrative aspects of the brand, we helped to establish a strong, cohesive identity for Dime.
Today, Dime Beauty Co is a major force in the beauty industry, renowned for its commitment to clean, vegan, and cruelty-free products. The brand's success is a testament to its strong foundation in ethical and sustainable beauty practices, setting it apart as a leader in the market.
